The first step you need to take is to decide what you’re looking to do with this game. Do you want to make money or are you doing it for yourself? What kind of audience are you targeting, the mobile on the go or the hardcore dedicated gamer? What kind of game do you want to make?
What type of gamer are you after?
There are two primary types of gamers. One that I will label the devoted gamer, and the other that I will label OTG(On the go). The first, OTG, typically just wants to pay a one-time fee and play casually as they are not invested in a long term goal within the game.The second is our devoted gamer is typically willing to spend hours and dollars to advance in a game that allows them to.
There is no wrong market, only the wrong type of game within a market. It’s important to know what kind of games people are willing to play on what kind of gaming platform. Typically if you are making an application for a phone simple and easy to put down is the way to go. However, if you want to make a Facebook application or even want to make a stand alone browser game you can get a little more specific in the mechanics. Desktop based computer games can be more complex because of the use of keyboard and mouse.
The On The Go Gamer
Let us address the OTG audience first. The OTG audience is looking for quick and quirky applications on their phones that they can pick up and put down without worrying about the next level. Typically these games sell from $.99 to $2.99 and are simple. With this audience it’s all about having a fun game that people will recommend to their friends to buy, thus increasing your sales. Typically in this category you’ll see fast paced dexterity games, while in devoted gaming you’ll find more grind oriented game
The Devoted Gamer
Onto the real money makers: the devoted gamer. The devoted fan is typically willing to spend their hours leveling up and obtaining the next greatest achievement you have to offer them. This means they are willing to pay money to expedite their progress and gain an advantage over other players. This market requires a more complicated game with a whole set of rules to encourage spending. These games are often free to play. You might ask me how a free to play game could ever make money, the answer lies in digital goods. People are more than willing to spend a few dollars here and there on a free game if it means gaining an advantage or customizing their presence within the game. Selling expediting boosts or customizations that make a user feel unique are the key to making money from the devoted gamer.
Once you’ve decided what kind of game you want and what direction to go in you are ready to learn the psychology behind the behaviors of a gamer and how you can profit from that. If you’ve made it this far you likely have an idea for a game already so lets not waste anymore time! Read some more articles that interest you and then get working!