Let’s talk about how you can promote user spending in your games online shop. The crux in offering a free to play game that has an e-store is that many individuals will be fully satisfied in playing the game without spending a penny. You want those pennies; In fact you want those pennies to be dimes or dollars.
The Good Deal
Some people like to wait for a good deal. How do I know? I’m one of them. I’ll scour the internet or the local grocery store ads for the best possible prices because I feel that the small amount of time I have invested will net me great savings. In fact just this week I managed to score a game regularly $29.99 retail for $5.23 using promotional codes and waiting for the right sale. People love promotional events, especially ones that give you such great value for your dollar that you’d be a fool not to take it up.
Digital Blue Print
One of the great things about a digital product is that you make it once and can sell it indefinitely. Yes there are prices involved in maintaining and making available that digital product, but unlike a physical chair, a digital blueprint of a chair can be made once and sold as many times as you can find buyers.
Breaking The Ice
In this short series of posts we’ll be discussing promotional events that can help you turn your frugal members into customers. Breaking that ice with a member and turning them into a customer can make them feel more comfortable spending money with you in the future, and repeat customers are what keep the lights on.